10快速SEO技巧更好的排名+更多的流量

搜索引擎优化是一个长期的方法. 但是你可以采取措施加快进度。

这里有10个快速SEO技巧，可以快速提高性能:

1. 添加描述性内部链接

内部连结从网站上的一个页面指向另一个页面。

它们帮助读者和搜索引擎发现更多您的内容。并让您分发链接公平-或链接"果汁"-整个网站的页面。

这可以为您的页面提供SEO提升。

因此，包括链接到较低权限的页面（流量低且很少的页面反向链接）在更高权威的页面（具有可靠流量和大量反向链接的页面）上。

要找到您最权威的页面，请使用Semrush的反向链接分析工具。

输入你的域名，然后按"分析,分析.”

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点击"索引页.”

AD_4nXeqoheRtezim82OKLJ2Zz06WudWRQj-6f3W5EaB-OUKKEB9sgyY9270Whz0TnJ2Sayqd5iG9QKVYm5_wxkNuXGCpbNtY3n76CWw4migtbxxnj6NCj5rzikNS9Stsrt4ohGK2fkruqjE4J4jWSEdWjQdUoKH?key=0QKTXjpPwrMEpWoOtYoA9g

排序"域名"（默认）查找数量最多的页面引用域，意思是链接到你的网站。

当您有很多高质量的域链接到您的内容时，这会告诉Google这些页面是最权威的。

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在这些页面上添加内部链接，以将其链接权益分发到更多内容。

2. 优化标题标签

标题标签-或

标签-是搜索引擎经常使用的可点击链接<a href="https://www.semrush.com/blog/serp/" style="text-decoration:none">搜索引擎结果页</a>（SERPs）。他们可以给谷歌和用户一个关于你的页面的印象。以及它与用户的搜索查询的相关性。标题标签也很重要，因为它们告诉读者你的内容是关于什么。并帮助他们决定是否点击您的网站。因此，标题标签可能会影响您的有机（未付费）流量。以下是标题标签在Google SERP上显示时的样子:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeBHefnRtHGqIi2dr4UXxIfBGUSdc_GJFwLTXMAp1Tbv5HS0bzvzRYmQ5qjjwg1FpwulR8eGX4Rc-NKU7FNa4We-CDFLJr8H7JdjF5QqlPSYHn8U4wSzAralqHHF22jopL3_OYdp4sJD9XFu38dEV0Z1jkA?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/6a/a7/6aa7924b3fd5b3fbf807dad8e5125b47/5e35c62b0ac3c0212d9bdffac299755c/original.jpeg" height="678" loading="lazy" src="/upload/image/news/AD_4nXeBHefnRtHGqIi2dr4UXxIfBGUSdc_GJFwLTXMAp1Tbv5HS0bzvzRYmQ5qjjwg1FpwulR8eGX4Rc-NKU7FNa4We-CDFLJr8H7JdjF5QqlPSYHn8U4wSzAralqHHF22jopL3_OYdp4sJD9XFu38dEV0Z1jkA.jpeg" width="1010"></picture></figure>下面是标题标签在你网站的HTML代码中的样子:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeYhztU123uJTrCSjb6PSOIEQ27dP-R0T9IDJKnHUq4aVClpP5yOa3zmuhYU5XoOQKzC0Org5ZswxS-7WyhLoR1fNdOPl2-Pt_hpNAGHcqq0Zfoe3P7Lg4DAscG1Wa80EN6TRmVbpd82IvhFnZhtRTWLyK9?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/ed/5e/ed5e108a2cdf012d6605f5260afcc75a/6ce25588a2b0f5ab473e8080e4ea7aa0/original.jpeg" height="429" loading="lazy" src="/upload/image/news/AD_4nXeYhztU123uJTrCSjb6PSOIEQ27dP-R0T9IDJKnHUq4aVClpP5yOa3zmuhYU5XoOQKzC0Org5ZswxS-7WyhLoR1fNdOPl2-Pt_hpNAGHcqq0Zfoe3P7Lg4DAscG1Wa80EN6TRmVbpd82IvhFnZhtRTWLyK9.jpeg" width="1010"></picture></figure>满足搜索引擎和用户的标题标签是:<ul><li style="list-style-type:disc">有关：它准确地描述了页面上的内容并满足<a href="https://www.semrush.com/blog/search-intent/" style="text-decoration:none">搜索意图</a></li> <li style="list-style-type:disc">关键字友好：它包含页面的<a href="https://www.semrush.com/blog/primary-keywords/" style="text-decoration:none">主关键字</a></li> <li style="list-style-type:disc">吸引人：它是为了吸引读者的注意力而写的</li> <li style="list-style-type:disc">适当的长度：它在50到60个字符之间，以避免被切断（截断）。像这样:</li></ul><figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcLXMNzGvI5gsU0RsmongdhoksVobJuCiH_3_j4OQz51iuI9qIM1ayiRwfD9j6rMnOG_LeA6WqR1p8IMR2HBg1QU4A4aimfUMHMTrkslM2ieUkPayRm-bjHli_d6_3ORO7US40wWS9cQE3Ww1kj0z5YjYZP?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/b3/c8/b3c8f20e6616156739ce3c13ace3d847/f209a1cdde6b836303aa2b140a9b530f/original.jpeg" height="486" loading="lazy" src="/upload/image/news/AD_4nXcLXMNzGvI5gsU0RsmongdhoksVobJuCiH_3_j4OQz51iuI9qIM1ayiRwfD9j6rMnOG_LeA6WqR1p8IMR2HBg1QU4A4aimfUMHMTrkslM2ieUkPayRm-bjHli_d6_3ORO7US40wWS9cQE3Ww1kj0z5YjYZP.jpeg" width="1010"></picture></figure>使用这些准则，下面是一个好标题标签的示例:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfVgDQlYuatFy5A2qCy2fTwrSSwoYkyQsYLocrXsEjxM8HtRSfxGhBBtDOFt-QVXIUn1PDk1rzEJnLAnFKRgMB7k4gNUK-S8FS0WCssRytOje325fDN6ZNYMlA_fvaQs3buiEewiv_HO3mA9UUtuYlHync?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/a9/42/a9422128d831e8dcb134d510fb204c7c/3731e5e9eae0937ce1a9a3ff7d24d5d9/original.jpeg" height="470" loading="lazy" src="/upload/image/news/AD_4nXfVgDQlYuatFy5A2qCy2fTwrSSwoYkyQsYLocrXsEjxM8HtRSfxGhBBtDOFt-QVXIUn1PDk1rzEJnLAnFKRgMB7k4gNUK-S8FS0WCssRytOje325fDN6ZNYMlA_fvaQs3buiEewiv_HO3mA9UUtuYlHync.jpeg" width="1010"></picture></figure>在您的内容管理系统（CMS）中查看您的标题标签。大多数Cms都具有内置功能或插件，可让您轻松更新标题标签。<a href="https://www.semrush.com/blog/yoast-seo/?kw=&cmp=US_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=683861103833&kwid=dsa-2263819780519&cmpid=18348486859&agpid=156312208213&BU=Core&extid=97592279995&adpos=&gad_source=1&gclid=CjwKCAjw17qvBhBrEiwA1rU9wxA7y-_II_N0-TQVvm25AJz71TFGxdWoiJwVDMNIgVkykoQg2gZH0RoC6q8QAvD_BwE" style="text-decoration:none">尤斯特</a>是WordPress插件的一个很好的例子，可以让您轻松调整标题标签:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdaUMOiy9-IAq6mUYGpwlEJ76K38nEY-Kxbo4KlYmchztskBng-cvAMfeOR8-QDgauQxAZJwZ1Dw7BS3IMwtBrruWXfXdTxGDv2q_VNDOMqq3R44GRC9KBNERAp1-7Rj9p7M642hswHeOqTCMQdCTpVPsw?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/b1/10/b110a47fcf08f489c0fac0b3f8c0321e/3a00aa2880e21a4e7087aea0cd42c64b/original.jpeg" height="852" loading="lazy" src="/upload/image/news/AD_4nXdaUMOiy9-IAq6mUYGpwlEJ76K38nEY-Kxbo4KlYmchztskBng-cvAMfeOR8-QDgauQxAZJwZ1Dw7BS3IMwtBrruWXfXdTxGDv2q_VNDOMqq3R44GRC9KBNERAp1-7Rj9p7M642hswHeOqTCMQdCTpVPsw.jpeg" width="1010"></picture></figure>重写任何没有击中前一个要点的标题标签。然后，监控您的<a href="https://www.semrush.com/blog/click-through-rate/" style="text-decoration:none">点击率(CTR)</a>-点击你的网站在搜索结果中的人的百分比-在一个工具，如<a href="https://search.google.com/search-console/about" style="text-decoration:none">谷歌搜索控制台</a>(GSC)。跟我来<a href="https://support.google.com/webmasters/answer/10267942?hl=en" style="text-decoration:none">谷歌的说明</a>如果您还没有配置GSC。然后，点击"工作表现."选择"平均CTR"并点击"网页."（点击"总点击次数"和"总印象"把它们关掉。）现在，您可以查看页面的CTR。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcukBhD7T7LgNjuj5jNtTba_FUdj5O3VTDhepEZ4xeelD5wDw9677LmxfrZbdasaRhX68yJYOH0WfeYwNJP4fcC-xa10sePHAknMFPe9HFsfCuk_ybNGR7g2lUzh5ag3scVVRF_VaJRxEL1nQuVYyL87XO6?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/1b/d8/1bd8261f41178dcb9aaee046d5f523d3/9fc803ec01c80d5071f1c07beaa14d4c/original.jpeg" height="988" loading="lazy" src="/upload/image/news/AD_4nXcukBhD7T7LgNjuj5jNtTba_FUdj5O3VTDhepEZ4xeelD5wDw9677LmxfrZbdasaRhX68yJYOH0WfeYwNJP4fcC-xa10sePHAknMFPe9HFsfCuk_ybNGR7g2lUzh5ag3scVVRF_VaJRxEL1nQuVYyL87XO6.jpeg" width="1010"></picture></figure>如果您的点击率在重写标题标签后增加，您就在正确的轨道上。但是，如果它减少，请列出新的标题标签变体。想想你可能在哪里错过了标记-它是否符合搜索意图？包括你的主要关键字? 在SERP上脱颖而出？如果你被困住了，去我们的免费网站<a href="https://www.semrush.com/goodcontent/title-generator/" style="text-decoration:none">AI标题生成器</a>. 只需输入您的关键字或主题，点击"获得我的头衔,"并挑选你最喜欢的。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXd79zKZG2b9yyDLO5ktdYGP78mGCjfz9UoTRlNtJ8n0gOi_8e6CJRDlEvGlNgQEmEVpXQn3BSMe1LmSDjVD5rPxsU7kpXzITa5Mh3REwlXrLpxw_Due_6LhwvmqWB7pJPxhCdmxc_mcYgJV9jNrMO1blkk?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/60/8b/608b07aff1c58c64490027f9f3b8c519/ef77d14d62fd25f34993ee7c67fcfdaf/original.jpeg" height="1061" loading="lazy" src="/upload/image/news/AD_4nXd79zKZG2b9yyDLO5ktdYGP78mGCjfz9UoTRlNtJ8n0gOi_8e6CJRDlEvGlNgQEmEVpXQn3BSMe1LmSDjVD5rPxsU7kpXzITa5Mh3REwlXrLpxw_Due_6LhwvmqWB7pJPxhCdmxc_mcYgJV9jNrMO1blkk.jpeg" width="1010"></picture></figure><div></div><h2 id="h2-2">3. 改善图像SEO</h2><a href="https://www.semrush.com/blog/image-seo/" style="text-decoration:none">图像SEO</a>是优化您网站上的图片，以帮助他们在谷歌图片排名的过程:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcvQEzc2F9C6371Ue6A-AH8O55i7jkUJJNw4hJlv5tjQmtqG1KMlYxkSv41YRp4E0YUb403FLb1ybOoiISymPURiWSJoE-7NPwp3i7U19_GhoqIX1iGXTyBa7o7xwkiEuoaYy97gl7RWPaES7E1GXX58vc?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/b6/29/b6297c58412d05506d9c00f65d1f594b/64b68aedc7cd227f4a7e1f996b2f349b/original.jpeg" height="787" loading="lazy" src="/upload/image/news/AD_4nXcvQEzc2F9C6371Ue6A-AH8O55i7jkUJJNw4hJlv5tjQmtqG1KMlYxkSv41YRp4E0YUb403FLb1ybOoiISymPURiWSJoE-7NPwp3i7U19_GhoqIX1iGXTyBa7o7xwkiEuoaYy97gl7RWPaES7E1GXX58vc.jpeg" width="1010"></picture></figure>这为您提供了除了点击常规Google结果之外的另一个流量来源。为你的照片提供最佳搜索:<ul><li style="list-style-type:disc">用像这样的工具压缩你的照片<a href="https://tinypng.com/" style="text-decoration:none">[医]小孔</a>. 压缩为您提供更小的文件大小，通常不会影响图像质量。（更小的图像尺寸也<a href="https://www.semrush.com/blog/page-speed/" style="text-decoration:none">提高页面速度</a>，这是一个排名因素。</li> <li style="list-style-type:disc">写描述性的<a href="https://www.semrush.com/blog/alt-text/" style="text-decoration:none">alt文本</a>. Alt文本描述图片显示的内容。它有助于搜索引擎了解图片内容，因此他们知道将其与哪些关键字相关联。它使你的网站更容易被有视力障碍的人访问。包括相关的关键字,并尝试描述每张图片在125个字符或更少.</li> <li style="list-style-type:disc">使用关键字丰富的文件名. 而不是命名你的图片12345。jpg，简洁地描述它，并包括相关的关键字。就像红棉t恤。jpg。</li></ul>然后，在GSC中跟踪您的图像性能。前往"搜寻结果"并改变"搜寻类别"到"形象。”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfVesO1TX-veE4Jr2fHwbOX06lacc84Ngo1N3O9bT5UxbUwC2i2RWWydCDCW3B3IWuZpx7MBB09N3BjsuT79gwYuls-0IuCVLa2dmwKEABysywSckU-iN5XhcRNrkysicNxRwNT8Su29-YjjfHRHV7puVt2?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/34/90/349012cdfb4fa9f4e3826ee51ded6936/902e3c6eb80bc9bf021bb891c61e1afe/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXfVesO1TX-veE4Jr2fHwbOX06lacc84Ngo1N3O9bT5UxbUwC2i2RWWydCDCW3B3IWuZpx7MBB09N3BjsuT79gwYuls-0IuCVLa2dmwKEABysywSckU-iN5XhcRNrkysicNxRwNT8Su29-YjjfHRHV7puVt2.jpeg" width="1010" height="703"></picture></figure>如果您的图片在Google图片上排名，您应该会看到"总展示次数"的增加。"并且可能是"总点击量"（如果人们点击它们）。向下滚动到"热门查询"，查看您的图片排名的关键字。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXe3Oy6oeSpqr9zXgcxHnBkW0fOmrBKSqeOQfaar291WeXvZZInB9ofcwJgKVPtD7wmcLxtUW--MCzHC8pPlRfZyHUSbFTGWONySLoUIZoSdUZDY-153BaJVvSoLaXr132Nc_eBIr3zD2-BroSM8XPr9kHVH?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/ec/b2/ecb29a0c80168e2d59802fe25314f6f8/66370fd61215dedd575698814c33182e/original.jpeg" height="1329" loading="lazy" src="/upload/image/news/AD_4nXe3Oy6oeSpqr9zXgcxHnBkW0fOmrBKSqeOQfaar291WeXvZZInB9ofcwJgKVPtD7wmcLxtUW--MCzHC8pPlRfZyHUSbFTGWONySLoUIZoSdUZDY-153BaJVvSoLaXr132Nc_eBIr3zD2-BroSM8XPr9kHVH.jpeg" width="1010"></picture></figure>进一步阅读:<a href="https://www.semrush.com/blog/google-search-console/" style="text-decoration:none">谷歌搜索控制台：2024年的终极指南</a><h2 id="h2-3">4. 修复损坏的链接</h2>A <a href="https://www.semrush.com/blog/broken-link" style="text-decoration:none">断开的链接</a>是不起作用的内部或外部链接。损坏的链接会伤害你的网站:<ul><li style="list-style-type:disc">向Google发出您的网站未维护或更新的信号:Google希望在搜索结果中对有用的最新内容进行排名。所以，如果你有太多损坏的链接，你的排名可能会受到打击。</li> <li style="list-style-type:disc">防止搜索引擎抓取您的网站。如果搜索引擎无法通过内部链接抓取您的网站，他们可能无法索引和排名您的内容</li> <li style="list-style-type:disc">浪费内部链接权限。由于链接从一个页面传递到另一个页面，如果您的链接中断，您可能会错过排名提升</li></ul>对于这个快速的SEO修复，使用Semrush的<a href="https://www.semrush.com/siteaudit/" style="text-decoration:none">现场审核</a>.输入您的URL并单击"开始审计。”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcSglGhwN2oI-csYLdCL8Ms7QnciCuPW7Og0bcI5shWzXUjaPZYfaKMAKQKtwgV4AlUDeYpe2w4UV8D2I5nd2afgY0Ood7dUccz8P1yQ3Z63qPzraN6ypkn6nAWJJPEVF7HLV3dqaCkT2ZMejGwqwzoVz1C?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/84/60/846051d64c76d0e5c0ac2bc986a9f4a7/987cb4d60a60e313591b9d4e36be2afd/original.jpeg" height="389" loading="lazy" src="/upload/image/news/AD_4nXcSglGhwN2oI-csYLdCL8Ms7QnciCuPW7Og0bcI5shWzXUjaPZYfaKMAKQKtwgV4AlUDeYpe2w4UV8D2I5nd2afgY0Ood7dUccz8P1yQ3Z63qPzraN6ypkn6nAWJJPEVF7HLV3dqaCkT2ZMejGwqwzoVz1C.jpeg" width="1010"></picture></figure>配置审核设置。使用我们的<a href="https://www.semrush.com/kb/539-configuring-site-audit" style="text-decoration:none">网站审核配置指南</a>如果你需要帮助。自定义审核设置后，单击"开始现场审核.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXf1huEjrhwrQkKH6aXg5xynBNNMrfWBmkiTcC4sCm32bJ85n54m1o1EQHxWsqgZzDXVH61_mOvhYlN9Mca_DZGEesgWLecQcwB8STIlIQ1sVAGSkquqn81jdHnytg_NOOCthPa9lT9Trg5GNpVPYk0bFu6x?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/d9/aa/d9aaf610ae3144f816cb96de93b608d9/8442e3e578d178583774a1201a5d66ff/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXf1huEjrhwrQkKH6aXg5xynBNNMrfWBmkiTcC4sCm32bJ85n54m1o1EQHxWsqgZzDXVH61_mOvhYlN9Mca_DZGEesgWLecQcwB8STIlIQ1sVAGSkquqn81jdHnytg_NOOCthPa9lT9Trg5GNpVPYk0bFu6x.jpeg" width="1010" height="1117"></picture></figure>该工具将审核您的网站并显示详细报告。点击"问题"和搜索"破"找到任何损坏的内部和外部链接。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeYFuZsWO3w3EuRTbMR24fXmOe-Z9fTGUIoXE-hi100VxRtO7zHrftfyw0vXvPFK-zOSMbAv1gyLTH95o2cRhOQ9KeToudbf6gHRXBtV6HmmBzw3th5j6iC49fwKkJiSLwd9rkEfiZOU8k5L66FerjisM1j?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/54/e2/54e2c38c7be0f762442053c5f8b06cc0/d4cdfef249316dc98b2c70f07403e775/original.jpeg" height="734" loading="lazy" src="/upload/image/news/AD_4nXeYFuZsWO3w3EuRTbMR24fXmOe-Z9fTGUIoXE-hi100VxRtO7zHrftfyw0vXvPFK-zOSMbAv1gyLTH95o2cRhOQ9KeToudbf6gHRXBtV6HmmBzw3th5j6iC49fwKkJiSLwd9rkEfiZOU8k5L66FerjisM1j.jpeg" width="1010"></picture></figure>点击"#链接已断开"结果。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcGL7DLqPDC8Aj2rUB8VXcrmGCXhfNCfqsAo_T53d8eXSwMM1WrE25smEVghGTZG3kPHpSqn3MBqr4LhqpJbhMf7oZ1xsIScrvvr61Af-AMIWKreujpv8DKfC_Y7XBYDlFK_5SdiOS1gStI3EWmk1ky5Qg?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/8e/58/8e5826592977f9a65a093b758e785090/44552c94625ffc92f0149bf7b93a24ef/original.jpeg" height="701" loading="lazy" src="/upload/image/news/AD_4nXcGL7DLqPDC8Aj2rUB8VXcrmGCXhfNCfqsAo_T53d8eXSwMM1WrE25smEVghGTZG3kPHpSqn3MBqr4LhqpJbhMf7oZ1xsIScrvvr61Af-AMIWKreujpv8DKfC_Y7XBYDlFK_5SdiOS1gStI3EWmk1ky5Qg.jpeg" width="1010"></picture></figure>这将显示特定的页面与断开的链接。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeA8ESFJcTPh-WvtidmBR1FMJf4YK2-rdzvkDHexmjQ-25X9YSeDUSZtLHDVjYPJf_plGApKh3ASvR3L9prnkQvfpEctx37G2o3ctd2owfEbCK0OsGSL-0ip3uM2GxzdATJ74RYfbHzUUXUQHR6UEtViRag?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/05/e0/05e06015db67aaf157dd2988ddf87387/1bfdf851be0d71c6cdb383f650ea3615/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXeA8ESFJcTPh-WvtidmBR1FMJf4YK2-rdzvkDHexmjQ-25X9YSeDUSZtLHDVjYPJf_plGApKh3ASvR3L9prnkQvfpEctx37G2o3ctd2owfEbCK0OsGSL-0ip3uM2GxzdATJ74RYfbHzUUXUQHR6UEtViRag.jpeg" width="1010" height="924"></picture></figure>然后，点击"为什么以及如何解决它"了解更多有关问题和解决问题的步骤。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXda8P4qjBsC3tMZUo-fIL8gLMXxxQ4ci6Emo4j5MvrdyvO8NPB_Us6w9gGHAUFH9rYbhhVG-zOiWdPlFXGBSx1R0mZc1zHSZMjffZpiYQEWLNuz9HWm2Sl_wju_CuQs8IyfA1SBPTvB3TUzZOUIakyT0JjW?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/cd/61/cd61303ebd6fb899848992f6c2dbd6dc/131c16757b3f1d193336f0df984b76cc/original.jpeg" height="802" loading="lazy" src="/upload/image/news/AD_4nXda8P4qjBsC3tMZUo-fIL8gLMXxxQ4ci6Emo4j5MvrdyvO8NPB_Us6w9gGHAUFH9rYbhhVG-zOiWdPlFXGBSx1R0mZc1zHSZMjffZpiYQEWLNuz9HWm2Sl_wju_CuQs8IyfA1SBPTvB3TUzZOUIakyT0JjW.jpeg" width="1010"></picture></figure><div></div><h2 id="h2-4">5. 添加架构标记</h2><a href="https://www.semrush.com/blog/schema-markup/" style="text-decoration:none">架构标记</a>是您添加到网页以帮助搜索引擎更好地理解您的内容的代码。Google使用架构标记来显示<a href="https://www.semrush.com/blog/rich-snippets/" style="text-decoration:none">丰富的片段</a>. 像这样:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfS_fwkn3omP1vrMmorUj6rbK8dN3husDfTuctyFjaH9-Fi0epp2kdq5Ywb39dQcCW5CgZW5PJLSdhZkc5GRVkd2yT7U6tiBhBhts7-kQ89vvUzMioXxnz1XoHOjhR3lXS_s9P19rwJAK9rFk2gIIKOLPI9?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/e4/d2/e4d28aed15db3438965085b490ff351e/c1d6eb4ef41e06e8ecb4864fbfd879b2/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXfS_fwkn3omP1vrMmorUj6rbK8dN3husDfTuctyFjaH9-Fi0epp2kdq5Ywb39dQcCW5CgZW5PJLSdhZkc5GRVkd2yT7U6tiBhBhts7-kQ89vvUzMioXxnz1XoHOjhR3lXS_s9P19rwJAK9rFk2gIIKOLPI9.jpeg" width="1010" height="440"></picture></figure>虽然架构标记不会直接影响您的排名，但它可以通过帮助您的网站在搜索结果中脱颖而出来提高您的点击率。而额外的上下文可以帮助搜索引擎将您的内容放在更相关的搜索结果中。使用架构标记添加额外的上下文和视觉吸引力:<ul><li style="list-style-type:disc">检讨报告</li> <li style="list-style-type:disc">产品中心</li> <li style="list-style-type:disc">本地业务列表</li> <li style="list-style-type:disc">食谱</li></ul>还有更多。学习<a href="https://www.semrush.com/blog/schema-markup/#how-to-implement-schema-markup-on-your-website-(step-by-step)" style="text-decoration:none">如何添加架构标记</a>以您的内容与我们的指南.<h2 id="h2-5">6. 修复404错误</h2>当web服务器找不到用户想要的页面时,<a href="https://www.semrush.com/blog/what-does-error-404-not-found-mean/" style="text-decoration:none">404错误</a>发生。这些错误会损害您的SEO和用户体验。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdrGQPW9ZFfxVO6CuW3GTDINtO322p_5t_ZObkfUzKu_VdZeg3JJn-0UHeYJnsk7QXkreFshi35v0qC184SLCRLBQGwN2qd-_Wu_BOSe_u4vIyujVnwrUI1xnlZpChLlTTWzeW_wjdtzFHjk5MeDC9w1tWX?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/34/dc/34dc15d4af6be0fef3019a803bafd537/825fd58c3aaf96f4c55d9afd2d0ec384/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXdrGQPW9ZFfxVO6CuW3GTDINtO322p_5t_ZObkfUzKu_VdZeg3JJn-0UHeYJnsk7QXkreFshi35v0qC184SLCRLBQGwN2qd-_Wu_BOSe_u4vIyujVnwrUI1xnlZpChLlTTWzeW_wjdtzFHjk5MeDC9w1tWX.jpeg" width="1010" height="903"></picture></figure>搜索引擎不想推广破碎的内容。和404错误让用户感到沮丧。打开你的<a href="https://www.semrush.com/siteaudit/" style="text-decoration:none">现场审核</a>项目找到任何404错误。点击"问题"tab。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdk_XRJlItD5q2Hjo88nA8t-Bzj_JzSJmWXiLs5Z7BRXkyel0JPF9ZD-PLZcqLyQV5Dx4OtMHie8Y-ZySVOZu_NOOsxQxoD5d4ETcm6K3WzH0Qn7N8quFvRwLub1YvFJcPiumuuH2OpkqVrMKb7VZGYMWhI?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/7a/f2/7af28dfd0bfd40a898e850a9a0ac1ce6/5d9d8f39d9b22651acff32b09a8b8de3/original.jpeg" height="847" loading="lazy" src="/upload/image/news/AD_4nXdk_XRJlItD5q2Hjo88nA8t-Bzj_JzSJmWXiLs5Z7BRXkyel0JPF9ZD-PLZcqLyQV5Dx4OtMHie8Y-ZySVOZu_NOOsxQxoD5d4ETcm6K3WzH0Qn7N8quFvRwLub1YvFJcPiumuuH2OpkqVrMKb7VZGYMWhI.jpeg" width="1010"></picture></figure>找到写着"#页面返回4xx状态代码。”并点击"#页数"来查看每一页。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdZsNL4b5LF8C9CZHXaH-1r3ZPQaE-jWl4t5V9Z0RoQtk7z6VsxPyNfmrpnuEOnOEV25WJRu3g8nZvmBpFlbZ6C1LN73TUPY9IoMmei6Rr5GU6Jxh4oV_9JjYxjgLtAOFOgbebPufxek4QnMUPe2HLRLiiw?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/60/08/600863d7007f606f66cbf1c5609142e9/d5484f7844327f257510c0d0019c091a/original.jpeg" height="922" loading="lazy" src="/upload/image/news/AD_4nXdZsNL4b5LF8C9CZHXaH-1r3ZPQaE-jWl4t5V9Z0RoQtk7z6VsxPyNfmrpnuEOnOEV25WJRu3g8nZvmBpFlbZ6C1LN73TUPY9IoMmei6Rr5GU6Jxh4oV_9JjYxjgLtAOFOgbebPufxek4QnMUPe2HLRLiiw.jpeg" width="1010"></picture></figure>然后，点击"为什么以及如何解决它"学习如何解决错误。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeZqxYSePOUz7tsLxdddWSEdEZ9QF7w0mQ7rPJv7A-7xlBmTBkPvkKNvKDfN9vM1UIlLjcKm7nAoUKEUEimFprbaQELu-5HYsZpglEEH6xprL8ZT5xcPGLculg8COYfsRiI8gGioFjqaNSCqqNB7sIfkfQ?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/e1/04/e104d75904a8aa5251bb53ada8239f17/878fce2e71e50e3578eb1462b97d26f0/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXeZqxYSePOUz7tsLxdddWSEdEZ9QF7w0mQ7rPJv7A-7xlBmTBkPvkKNvKDfN9vM1UIlLjcKm7nAoUKEUEimFprbaQELu-5HYsZpglEEH6xprL8ZT5xcPGLculg8COYfsRiI8gGioFjqaNSCqqNB7sIfkfQ.jpeg" width="1010" height="922"></picture></figure><figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdbSGAiJFMGuYvLmWtfZAJOUFT54b1Je9eHu-I5-Zvs-Bte2bXxjT1taV9PzJVWqKu_-xeRvzc24W3QImtqoEnzOF0BwBfZTCJ1DiLuYYioMUgDedeBXasmTVREwqCn7vfQo3-4h_2Abi5ZlFBDdMMqWJg?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/91/12/911294eb0cd06d97c76662fa49f06ef3/9299ca542e87efd164727e022a887286/original.jpeg" height="790" loading="lazy" src="/upload/image/news/AD_4nXdbSGAiJFMGuYvLmWtfZAJOUFT54b1Je9eHu-I5-Zvs-Bte2bXxjT1taV9PzJVWqKu_-xeRvzc24W3QImtqoEnzOF0BwBfZTCJ1DiLuYYioMUgDedeBXasmTVREwqCn7vfQo3-4h_2Abi5ZlFBDdMMqWJg.jpeg" width="1010"></picture></figure>进一步阅读:<a href="https://www.semrush.com/blog/what-does-error-404-not-found-mean/" style="text-decoration:none">错误404：它是什么，它的影响，以及如何修复它</a><h2 id="h2-6">7. 声称品牌提及</h2>找到有人提到你的品牌而没有链接到它的网站是一个快速搜索引擎优化胜利的机会：新的反向链接。假设我们遇到了一个包含"Semrush"的作品，没有反向链接到我们的网站:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdEBaIt_OuhKyvorrOdpZTAUXHhZTEHWLyLr-FRGtJq_ir7QTfHOhiSUOLzpX_p3oyH6K8iIddyJI-yVI37wOX5Pw1zdc1IrKxYyvtgc_ulJ54SnsTrfl2ZGKiXWl9NMkaIL2pJFKAVLBxZ_Dz6WegTALTp?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/b7/c5/b7c51abcd66e7612d5814f7e5f4d66d5/95d1d94b033cf1eeac9b211227fd6a2d/original.jpeg" height="639" loading="lazy" src="/upload/image/news/AD_4nXdEBaIt_OuhKyvorrOdpZTAUXHhZTEHWLyLr-FRGtJq_ir7QTfHOhiSUOLzpX_p3oyH6K8iIddyJI-yVI37wOX5Pw1zdc1IrKxYyvtgc_ulJ54SnsTrfl2ZGKiXWl9NMkaIL2pJFKAVLBxZ_Dz6WegTALTp.jpeg" width="1010"></picture></figure>我们可以联系作者和他们，将品牌提及更改为我们网站的链接。首先列出品牌名称，如:<ul><li style="list-style-type:disc">您的企业名称</li> <li style="list-style-type:disc">您的企业名称的变化（如常见的拼写错误）</li> <li style="list-style-type:disc">您的企业网址</li> <li style="list-style-type:disc">已注册商标的产品名称</li> <li style="list-style-type:disc">你公司内有影响力的人的名字（比如你的CEO和创始人）</li></ul>然后，使用<a href="https://www.semrush.com/app/brand-monitoring/" style="text-decoration:none">品牌监控</a>工具来跟踪这些关键术语。选择"品牌"从下拉。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfSu8Zw6Mp756BY18zHoGURi9WTJnyOSH56zCyl-TXX2p520sTwybt_DSw6azrCSGi5Vw1O5geTBuBwCigcTxBOvbufjUi35-tMJcG01JNBzyXxHkjYshmrSNoegIS-ej1asjwWlLBcXQJe3JqEvvGtnkrF?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/cf/85/cf85dcbbf3817f0a8e5846119e7fbe42/31788747c22eca776388bceea73bb038/original.jpeg" height="1188" loading="lazy" src="/upload/image/news/AD_4nXfSu8Zw6Mp756BY18zHoGURi9WTJnyOSH56zCyl-TXX2p520sTwybt_DSw6azrCSGi5Vw1O5geTBuBwCigcTxBOvbufjUi35-tMJcG01JNBzyXxHkjYshmrSNoegIS-ej1asjwWlLBcXQJe3JqEvvGtnkrF.jpeg" width="1010"></picture></figure>输入您的品牌名称。以及您想要监控的某些国家或语言等细节。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeVBQi09z2-RFPG1RDNXzgDVIy9QKLtiDiovv6ohMtIZH2C-UM7NRg9afCl_5CHtHue-Z35Kv_Xz5D4tNToQZjPeklxUTp3AyWLyn0ImHa-cH_kSPkpHYe4BsVo9cXQr2Zxc80gQQB49zhsxda9Pjl8qKM?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/2b/1a/2b1acf0db0201336513dbf698762fd1d/b29e3146e4c9701d2174590c9dbe2fc9/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXeVBQi09z2-RFPG1RDNXzgDVIy9QKLtiDiovv6ohMtIZH2C-UM7NRg9afCl_5CHtHue-Z35Kv_Xz5D4tNToQZjPeklxUTp3AyWLyn0ImHa-cH_kSPkpHYe4BsVo9cXQr2Zxc80gQQB49zhsxda9Pjl8qKM.jpeg"></picture></figure><aside class="tip-box"><div class="tip-box_title">注</div><div class="tip-box_text-wrapper">下"资料来源,"取消选择社交媒体网站。因为我们只想查看提到你但不链接到你的网站。 <figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"src="/upload/image/news/AD_4nXceDNkIptcVgchuEHIrdP-sLrMQgGiDT5n645NqJmxWMDeuG0UDte-ualNkMFB20tV-Em35K4SBXO747bB7MXfet7QIihvGPyCQH9JLwzE-l0MOlxn-qbYqngS1twQzOQMtorXNVXmw9wCJ2NnJHXrYS_dv.jpeg" data-original="/ab/71/ab71db5773dbd8d6be7d97b64ccbff5b/1d7a3f776d43f1740d01b37aac22890f/original.jpeg" alt="AD_4nXceDNkIptcVgchuEHIrdP-sLrMQgGiDT5n645NqJmxWMDeuG0UDte-ualNkMFB20tV-Em35K4SBXO747bB7MXfet7QIihvGPyCQH9JLwzE-l0MOlxn-qbYqngS1twQzOQMtorXNVXmw9wCJ2NnJHXrYS_dv?key=0QKTXjpPwrMEpWoOtYoA9g" loading="lazy" width="1010" height="378"></picture></figure></div></aside>然后，点击"创建查询.”并通过单击"为您要监控的每个品牌相关关键字创建新查询新查询.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfe8sDLSL9sx_CUnTMjFfgKr2JmvK-6QtoQzjpxX4pE5GCWbFh3f-6kVaCfQRgOx76NIGMrZnfODa3k9tvrW4Me9eHXM03xs_dnSj9MYtVVgJsZz1r8uzQBEGnSNTn5Rf6zoIiuz4w6co4g8SlDC00u0wY9?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/de/8e/de8e587a8029517d8e186e2b0d18911b/90e54e657e261ac02acc45dcdb43d386/original.jpeg" height="240" loading="lazy" src="/upload/image/news/AD_4nXfe8sDLSL9sx_CUnTMjFfgKr2JmvK-6QtoQzjpxX4pE5GCWbFh3f-6kVaCfQRgOx76NIGMrZnfODa3k9tvrW4Me9eHXM03xs_dnSj9MYtVVgJsZz1r8uzQBEGnSNTn5Rf6zoIiuz4w6co4g8SlDC00u0wY9.jpeg" width="1010"></picture></figure>完成后，点击"查询列表"来查看它们。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfUfSUHad2fDrHRIADvFaz-slYMrjmgl6L5AfVnNgX0MwEQWeBPl_y4lYEQoXpY1qKeo1Jjb6q9_p9ScZAQbMDt1pXFnW2r6BKEtZ0pA43xSz191DW-jq2BaA4QBDy8oXBbZgHWPgyruSRfZpu5Vnw5y3I?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/f0/ae/f0aebac71122a4c243c915939fe49ed0/b6cef5aed33a38e58b1e747bf72cb55b/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXfUfSUHad2fDrHRIADvFaz-slYMrjmgl6L5AfVnNgX0MwEQWeBPl_y4lYEQoXpY1qKeo1Jjb6q9_p9ScZAQbMDt1pXFnW2r6BKEtZ0pA43xSz191DW-jq2BaA4QBDy8oXBbZgHWPgyruSRfZpu5Vnw5y3I.jpeg" width="1010" height="655"></picture></figure>选择一个查询，然后单击"过滤器"和"文章反向链接.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXccf4T8O_liDPi1WVqV-3Iz3riGq3Iqty1CcUm6yyvKLEESO-QwpNU51a6K5iKLQf3gesLAD_hswgg1nLSTeH6fVTR9lsZV5WbbPDX8qD4k0NT3grEawKKlazuWBz3eyvKM717SWBssFyy0H6YhtazUveO0?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/3e/9c/3e9cc2c97be8e5ad7694873ed8a81518/63c27f32b553a8920e45d094c98c598d/original.jpeg" height="546" loading="lazy" src="/upload/image/news/AD_4nXccf4T8O_liDPi1WVqV-3Iz3riGq3Iqty1CcUm6yyvKLEESO-QwpNU51a6K5iKLQf3gesLAD_hswgg1nLSTeH6fVTR9lsZV5WbbPDX8qD4k0NT3grEawKKlazuWBz3eyvKM717SWBssFyy0H6YhtazUveO0.jpeg" width="1010"></picture></figure>选择"没有反向链接"并点击"储蓄.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXf4N-1c0U8MeTZdUDGb-HDG7nUcCwETi9SAUwngOoeAEOaZjfNT06PTgYV1oDeP3nQjtmVgcEPLaQYvHyF6z2fj34jltB34c5X4I2UZ-Igb40FGBreLz7A10yIhCvC-KkCx9ZxspNMFn38grva7uSdjH2Q?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/e5/ba/e5ba77555809475f4e4cf79780002c87/2317ee5368a4b646146ab905a4393bf0/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXf4N-1c0U8MeTZdUDGb-HDG7nUcCwETi9SAUwngOoeAEOaZjfNT06PTgYV1oDeP3nQjtmVgcEPLaQYvHyF6z2fj34jltB34c5X4I2UZ-Igb40FGBreLz7A10yIhCvC-KkCx9ZxspNMFn38grva7uSdjH2Q.jpeg" width="660" height="363"></picture></figure>现在，您可以看到提及您的品牌但未链接到您的网站。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXclvgYXI8mq374pgtveQrC1O87O4dHIdOqYcilwCYqDGF3iYQ_6NXw-UHjpCcBq0yl7rh8HDkOYi-36LWAFN3jG3AtaoeE2YUMyGF1aESQmSt9HYvM5ceV33wAWRd_S_SrrqRCnt52UZ_s7bPP030QgMZLP?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/14/8c/148c30af177d8f36c12b1a7f767090e0/51a9ca4c6dbea7f318feb9fb9cd3cb31/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXclvgYXI8mq374pgtveQrC1O87O4dHIdOqYcilwCYqDGF3iYQ_6NXw-UHjpCcBq0yl7rh8HDkOYi-36LWAFN3jG3AtaoeE2YUMyGF1aESQmSt9HYvM5ceV33wAWRd_S_SrrqRCnt52UZ_s7bPP030QgMZLP.jpeg" width="1010" height="652"></picture></figure>注意网站的<a href="https://www.semrush.com/blog/semrush-authority-score-explained/" style="text-decoration:none">权威评分</a>（AS）—通过网站的质量和SEO性能以及其他因素计算的Semrush权威指标-以及页面的估计复盖范围。优先接触您的列表中具有最高AS和受众复盖范围的网站。从他们那里得到一个反向链接会给你一个更强的反向链接配置文件，而不是从一个较小或不太可信的网站得到一个链接。进一步阅读:<a href="https://www.semrush.com/blog/link-building-outreach/" style="text-decoration:none">如何使用外展建立连结</a><div></div><h2 id="h2-7">8. 添加目录</h2>虽然目录（toc）不是排名因素，但这些单独链接的部分可以帮助您对不同的关键字进行排名。并获得更多的流量例如，我们下面的ToC有"什么是内容营销"和"为什么内容营销很重要？”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeSMAgFXFOkXOmOz3LImXTROAt0Un041w5NS_YPTfqBQq3UzTsUZtWM1M-LAIUK0ygHJ1cbUy5hq3ywkaQuxnIHrBhS2pSevug88YtllnwVpYKxlFoMjH65bJb08uwNL-64x_T0uMJ-s6XakBMIG0q3JzlA?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/77/fb/77fb20b2defc2255367504f2417e27b4/59bb893f75d57d8bcb768ee2eec129bc/original.jpeg" height="987" loading="lazy" src="/upload/image/news/AD_4nXeSMAgFXFOkXOmOz3LImXTROAt0Un041w5NS_YPTfqBQq3UzTsUZtWM1M-LAIUK0ygHJ1cbUy5hq3ywkaQuxnIHrBhS2pSevug88YtllnwVpYKxlFoMjH65bJb08uwNL-64x_T0uMJ-s6XakBMIG0q3JzlA.jpeg" width="1010"></picture></figure>每个标题都有一个带有唯一URL的跳转链接，将读者带到该特定部分。像这样:<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXd2NNF2RgYhV3F8l3BWtFvDnNlnzTrjrNak_-8crB3ReTfXGoDuMxMPXUwaHGQH5IseiImSttoYIUG01GrRZCHbQFYJ7glysmmwsLQPbVa8UvR_00MUplSllGKdqZyxO-VTLkV4QODtoDJdKQiiPtZ94Q_a?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/0c/24/0c24a77b452ba1c09acbafb2bc92fe6a/52f470cfea71b1af4a0559be2f58368f/original.jpeg" height="866" loading="lazy" src="/upload/image/news/AD_4nXd2NNF2RgYhV3F8l3BWtFvDnNlnzTrjrNak_-8crB3ReTfXGoDuMxMPXUwaHGQH5IseiImSttoYIUG01GrRZCHbQFYJ7glysmmwsLQPbVa8UvR_00MUplSllGKdqZyxO-VTLkV4QODtoDJdKQiiPtZ94Q_a.jpeg" width="1010"></picture></figure>因此，在上面的例子中，Google可能会将该部分排名为"为什么内容营销很重要？”应用程序和插件可以帮助您自动添加优化的ToC到您的网站。像这样<a href="https://en-ca.wordpress.org/plugins/easy-table-of-contents/" style="text-decoration:none">WordPress插件</a>.如果您需要更定制的东西，请联系开发人员。然后，跟踪您的目录在GSC中的表现。点击"搜寻结果"和"+新."选择"页面"从下拉。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeyuj_GIM1JUFhQ_duFxrzaW9FsiZZoMV8cI6B3Fz8eHEhmqlL3EVMvPV32Md7G3B7NrM1C6wRIW0m5aPqP1qoboXGerTEPSGbEw_3gwZHA0ok4X0tJyMdCN_tCi2jpptgQmLUaSt08XvVN50o-kqfhqT6g?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/e9/17/e917cff2c584523a0a2e8f16558e3463/5955be2d3dd428b736a3a1e491c8c4d0/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXeyuj_GIM1JUFhQ_duFxrzaW9FsiZZoMV8cI6B3Fz8eHEhmqlL3EVMvPV32Md7G3B7NrM1C6wRIW0m5aPqP1qoboXGerTEPSGbEw_3gwZHA0ok4X0tJyMdCN_tCi2jpptgQmLUaSt08XvVN50o-kqfhqT6g.jpeg" width="1010" height="631"></picture></figure>输入哈希并单击"申请.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdXm94JlYbfNrKsJUuZ7glODOnAej-ynZVVX6jthZdtCC77-5RcJKca0AkyYPqmPq-WstSZYOUrZzmWT7fPG4d83nFsjKcDlB6I1sRgQsHq1b3CqnxcN26amWLBbral-jSr3s55QvQ3Ponaph1xSG5qcOxj?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/e6/6d/e66dc89e0c75f4e0ef4a7c2f89a2a4b2/e95c9992c8b520efccef2b07476db669/original.jpeg" height="628" loading="lazy" src="/upload/image/news/AD_4nXdXm94JlYbfNrKsJUuZ7glODOnAej-ynZVVX6jthZdtCC77-5RcJKca0AkyYPqmPq-WstSZYOUrZzmWT7fPG4d83nFsjKcDlB6I1sRgQsHq1b3CqnxcN26amWLBbral-jSr3s55QvQ3Ponaph1xSG5qcOxj.jpeg" width="1010"></picture></figure>这显示您的ToC链接的Url。查看每个项目获得的点击次数和展示次数。连同搜索结果中的CTRs和位置。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXeidm6qTFcdgjJZLp9c3mCaICFRyomw6KuhpmIEUvYJi2wYlEa1BmEOQYGxIv7qUYpoBY3PcB0iv_rg08nE6UYE80wacGQUISDHIGSSesNYC8loys2O5E1WhKLctEAlK1I3RJev46nSg1Y8DCBN80uSPH4C?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/d4/df/d4dfa629d911d1d594c61543d9ed1e45/99e3e5cf5eae4fb6c98e4b24926df049/original.jpeg" height="1409" loading="lazy" src="/upload/image/news/AD_4nXeidm6qTFcdgjJZLp9c3mCaICFRyomw6KuhpmIEUvYJi2wYlEa1BmEOQYGxIv7qUYpoBY3PcB0iv_rg08nE6UYE80wacGQUISDHIGSSesNYC8loys2O5E1WhKLctEAlK1I3RJev46nSg1Y8DCBN80uSPH4C.jpeg" width="1010"></picture></figure><h2 id="h2-8">9. 优化精选片段</h2><a href="https://www.semrush.com/blog/featured-snippets/" style="text-decoration:none">精选片段</a>是google在SERP顶部显示的网页摘录。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdm5vyW3K8lSR695LjZh9p9dugaDLQyJ_zs66t6p67447szjyQdPPbFsBAiLlL0hz0Xxwme7Sk6dEKGenvY1A8UUrFsn2wz5-euSo4LfIQQT38aTDJr9MXmSPxXOWHmZoFAnSznzsr4R7iLeE2ODdhYzOuH?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/29/f3/29f3acece874c57ee42fdcda88083d31/dcb78e0fcbdf78f4d132b04570277b78/original.jpeg" height="544" loading="lazy" src="/upload/image/news/AD_4nXdm5vyW3K8lSR695LjZh9p9dugaDLQyJ_zs66t6p67447szjyQdPPbFsBAiLlL0hz0Xxwme7Sk6dEKGenvY1A8UUrFsn2wz5-euSo4LfIQQT38aTDJr9MXmSPxXOWHmZoFAnSznzsr4R7iLeE2ODdhYzOuH.jpeg" width="1010"></picture></figure>由于它们显示在SERP的顶部，因此精选片段的排名可以增加您网站的点击量。使用方法<a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">位置跟踪</a>要找到你已经排名很高的内容，但不是精选片段的排名。输入你的域名，然后按"设置跟踪."（如果您已经创建了位置跟踪项目，请单击该项目的名称或单击"创建新项目.”)<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXePBgxcBUBqfi2WI3yupM_ABstzRCAUOeD-GtX8XkishkgYGAscJSpaZ1r_0xrwhUwgq2gHb0RjdC8AqdjLHIr3DajwPevI8MZxk2nQ3DMtCj_GHG70iED30n6FQfishar6Z6WscuYafO87gifAKt9f2dtL?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/cd/c9/cdc9bf3c77b735e00d3ea36b3df35087/6662169dc0240d1a29acbcde68501a61/original.png" loading="lazy" src="/upload/image/news/AD_4nXePBgxcBUBqfi2WI3yupM_ABstzRCAUOeD-GtX8XkishkgYGAscJSpaZ1r_0xrwhUwgq2gHb0RjdC8AqdjLHIr3DajwPevI8MZxk2nQ3DMtCj_GHG70iED30n6FQfishar6Z6WscuYafO87gifAKt9f2dtL.png" width="1010" height="424"></picture></figure>使用我们的<a href="https://www.semrush.com/kb/548-configuring-position-tracking" style="text-decoration:none">位置跟踪设置指南</a>以帮助您配置该工具。报告加载时，单击"精选片段.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcxbXUvM3d8Ba09AvRZn6OzfhX6EG1gLUCJvCMn8O89DXU4JcPJogCb2X6_Mj7punLlsVPkR0XrlV6USrO6_7CKc0PkGbmKQKucmoB7C_qx7D9K79vtaye-v18mYErq68T9K_MglqiljdTc_gXFM4BomRTu?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/ed/03/ed03c4e9497311906ee84f73e1702c0e/1266aa64dff2408223ab055d8d9e9da6/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXcxbXUvM3d8Ba09AvRZn6OzfhX6EG1gLUCJvCMn8O89DXU4JcPJogCb2X6_Mj7punLlsVPkR0XrlV6USrO6_7CKc0PkGbmKQKucmoB7C_qx7D9K79vtaye-v18mYErq68T9K_MglqiljdTc_gXFM4BomRTu.jpeg"></picture></figure>点击"机会"以查看您可以定位精选片段点的位置。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXcvNW1j_bWh2xYm-BYThrE0OO0YC-CQt4GZmtszAOdde0L6Gz0lnmaA4nX_4_IzJGKhSC4kiv6DOcCg-T75Fb2ivH7mpSuRl1BBxzbK08eVtNgGp5Dyo-lNz3oMbwO-vbgIUQCs-rn_q1vA5ChPa_JK6PXr?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/f5/bd/f5bdd6a5621860abfe949baf62abbb31/fee92062b181c9d5e1b27e0c00ae14f7/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXcvNW1j_bWh2xYm-BYThrE0OO0YC-CQt4GZmtszAOdde0L6Gz0lnmaA4nX_4_IzJGKhSC4kiv6DOcCg-T75Fb2ivH7mpSuRl1BBxzbK08eVtNgGp5Dyo-lNz3oMbwO-vbgIUQCs-rn_q1vA5ChPa_JK6PXr.jpeg" width="1010" height="755"></picture></figure>看看"你"栏。并专注于尝试获得您已经排名前10位的精选片段。阅读我们的<a href="https://www.semrush.com/blog/featured-snippets/#how-to-optimize-for-different-snippet-types" style="text-decoration:none">精选片段指南</a>了解如何针对不同类型的代码段优化您的内容。优化功能片段通常涉及对现有内容的快速调整。继续回到本报告并注意哪些机会转移到"已有特色"tab。意思是，你成功地登陆了特色片段。<div></div><h2 id="h2-9">10. 修改页面SEO元素</h2>优化弱内容（写得不好的内容或排名不好的内容），以增加其在搜索结果中排名更高的机会。使用<a href="https://www.semrush.com/on-page-seo-checker/" style="text-decoration:none">网页搜索引擎优化检查</a>分析你的网站。并获得明确的提示来创建<a href="https://www.semrush.com/blog/quality-content/" style="text-decoration:none">高质量的内容</a>.输入您的域并为您的项目命名（可选）。点击"创建项目.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdzoYka_EzktEr1-HyrctWwa6dSxxk6XVu3SqohDR91qshtXdpmsfkzDD3RGrKfoAiE328Jv27KNtveb2sgYTdvdDWva1i5U_TEgSEzyBff5pOY4JBWHLCVv_lAKCCgQzNEXbISBz4dPXCLRl9IZL0zBNJB?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/db/97/db977a65125a339e52824d129b73d77d/e9a50e86a056661b9c99ea30642fb11a/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXdzoYka_EzktEr1-HyrctWwa6dSxxk6XVu3SqohDR91qshtXdpmsfkzDD3RGrKfoAiE328Jv27KNtveb2sgYTdvdDWva1i5U_TEgSEzyBff5pOY4JBWHLCVv_lAKCCgQzNEXbISBz4dPXCLRl9IZL0zBNJB.jpeg" width="1010" height="836"></picture></figure>在下面的列表中找到您的新项目，然后单击"设立.”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXecMTmtAJUxk7T-hIIY4ExrOnR-lLm-Jl5ds4KWqSj6nQJR8jHIrXs6IclykIfJU1_0dnQkb5UPkVQDVXoyx25KDXpYcJvsk5v1G1ozNeg0NsTckzCzoKp_rzQCPehq-J3EJeS2Htb-2IwsisXCtOlDLSs?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/74/e9/74e9c471a70e646a430f9255190d0a9a/03cc26d71b6885129b4d391920807a92/original.jpeg" height="529" loading="lazy" src="/upload/image/news/AD_4nXecMTmtAJUxk7T-hIIY4ExrOnR-lLm-Jl5ds4KWqSj6nQJR8jHIrXs6IclykIfJU1_0dnQkb5UPkVQDVXoyx25KDXpYcJvsk5v1G1ozNeg0NsTckzCzoKp_rzQCPehq-J3EJeS2Htb-2IwsisXCtOlDLSs.jpeg" width="1010"></picture></figure>使用您希望每个页面排名的关键字等项目配置页面搜索引擎优化检查器设置。<a href="https://www.semrush.com/kb/563-configuring-on-page-seo-checker" style="text-decoration:none">我们的配置指南</a>如果你被困住了，会有帮助的。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfyPFhjPfW2IpVXcI_c-IDXjwzmGhhHmKz6-TjiOMlyEjOti8X1Nktyot6QpmKmXP6MON8i1fpr88PqWio5gdpiPPWNJa2-9YfjbuLFxIDPwtV9Q2AkKf5SNiIHR9vGPJckuRksFCBFuELOmhdNSIla3FQ?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/b8/2c/b82c25baeb35407d6ad345f87e73d6aa/1fa6fd001d5908048d2b110b6f2e096c/original.png" height="1097" loading="lazy" src="/upload/image/news/AD_4nXfyPFhjPfW2IpVXcI_c-IDXjwzmGhhHmKz6-TjiOMlyEjOti8X1Nktyot6QpmKmXP6MON8i1fpr88PqWio5gdpiPPWNJa2-9YfjbuLFxIDPwtV9Q2AkKf5SNiIHR9vGPJckuRksFCBFuELOmhdNSIla3FQ.png" width="1010"></picture></figure>完成后，点击"收集想法.”该工具将分析您的网站，并为您提供要优化的热门页面列表。点击蓝色"#想法"按钮查看您的个性化推荐。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfg8hJb7Haq7q-HAldfhQYEUI-FIqbgSsm2W_J8WkvQPUQLhwgQUU-dGa8SZzC75Z7zG-MKjjSydERFMo7RpzJLhRx2nUm_xc4SpgTH0VLDPRqMHcLeDvkOsJSn6WCsR0gf1Pv5LPrefJQ8gbQn7nSBBqYv?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/38/7a/387a42b0be05239110b0c433ddcc4373/b73ed6f73f5d87d6693f5f15295f0e94/original.jpeg" loading="lazy" src="/upload/image/news/AD_4nXfg8hJb7Haq7q-HAldfhQYEUI-FIqbgSsm2W_J8WkvQPUQLhwgQUU-dGa8SZzC75Z7zG-MKjjSydERFMo7RpzJLhRx2nUm_xc4SpgTH0VLDPRqMHcLeDvkOsJSn6WCsR0gf1Pv5LPrefJQ8gbQn7nSBBqYv.jpeg" width="1010" height="1185"></picture></figure>应用每个页面的"内容"建议。<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXfgUFelFBWSZE0-pLhJI7JnLb8k3oWKKv4R-QuvnmEaEhiWq9tvnd_Ec-vjCf_sBdjjLdlbjif7PLnYgCflX0RMk8bv5no2mYqk0BMZTmTaSppo59N-1ivdV6QamBIviYGf7FdIgmUsXEqwFeGirXL_srs?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/73/35/7335fc63e46a9991852eb5a0428a9b76/2b453b9a7e5a3f47e363bebe48bc1a20/original.jpeg" height="1374" loading="lazy" src="/upload/image/news/AD_4nXfgUFelFBWSZE0-pLhJI7JnLb8k3oWKKv4R-QuvnmEaEhiWq9tvnd_Ec-vjCf_sBdjjLdlbjif7PLnYgCflX0RMk8bv5no2mYqk0BMZTmTaSppo59N-1ivdV6QamBIviYGf7FdIgmUsXEqwFeGirXL_srs.jpeg" width="1010"></picture></figure>然后，监控您的SEO快速获胜<a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">位置跟踪</a>.点击"概览"并滚动到"排名概述。”<figure class="easyimage easyimage-side"><picture><img loading="lazy"loading="lazy"alt="AD_4nXdrHat94AFJqX5ZFCCs6xpnTt_WtaCigQeyiHkQkmCosY_jDNy8URco8cAwEUSbpJ05UQml-msVMEhnwR_68yLtnACZ6PUuem0OKfuJRNjDJN6BFtcV0FcvL21MLP6gLtEyVuoMbOjAbqghIqfClns0xHzL?key=0QKTXjpPwrMEpWoOtYoA9g" data-original="/1c/ec/1cecddb7d1ea14365b8a92c90d5f97d3/be321f29e965a5ac804635d37d14e87c/original.jpeg" height="1409" loading="lazy" src="/upload/image/news/AD_4nXdrHat94AFJqX5ZFCCs6xpnTt_WtaCigQeyiHkQkmCosY_jDNy8URco8cAwEUSbpJ05UQml-msVMEhnwR_68yLtnACZ6PUuem0OKfuJRNjDJN6BFtcV0FcvL21MLP6gLtEyVuoMbOjAbqghIqfClns0xHzL.jpeg" width="1010"></picture></figure>这会显示您的排名位置和可见性的变化。所以，你可以清楚地衡量你的努力是否有效。<div></div><h2 id="h2-10">提高您的排名与快速搜索引擎优化胜</h2>这些快速SEO技巧可以帮助您提高排名并获得更多流量。但请记住，SEO是一个长期的方法。对于具有持久效果的可持续SEO策略，请使用Semrush来帮助您持续监控排名，发现要修改内容的区域等等。今天免费试用Semrush。<div></div>这篇文章在2024年更新。原文摘录由<a href="https://www.semrush.com/blog/user/145784929/" style="text-decoration:none">安德鲁*拉索</a>可能会留下。